{"id":3815,"date":"2021-02-10T09:00:00","date_gmt":"2021-02-10T08:00:00","guid":{"rendered":"https:\/\/vinisterrae.es\/?p=3815"},"modified":"2021-04-07T11:52:42","modified_gmt":"2021-04-07T10:52:42","slug":"ourense-vinis-terrae-advisory-committee-decides-to-hold-the-show-in-hybrid-format","status":"publish","type":"post","link":"https:\/\/vinisterrae.es\/en\/ourense-vinis-terrae-advisory-committee-decides-to-hold-the-show-in-hybrid-format\/","title":{"rendered":"The advisory committee of Ourense Vinis Terrae decides to hold the show in a hybrid format"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\"><p>The organizers of the 9th edition of the fair met virtually this morning to outline the actions that contribute to opening new marketing channels for wineries<\/p><\/blockquote>\n\n<p>Ourense Vinis Terrae, Galician Quality Wine and Spirits Fair will celebrate its 9th edition on June 14 and 15, 2021 and will convert it into a hybrid event between face-to-face and virtual to adapt to the new context caused by the global pandemic. The objective of this change in format is to help diversify the sales channels of the wineries&#8217; marketing, guaranteeing the possible presence of national or international importers who will hold business appointments with the Galician wineries directly at the Expourense site or from Virtual way through the digital platform that the organization will make available to exhibitors. This hybrid format for business meetings has already been successfully tested in professional action previously organized by Expourense, such as the Health and Wellness Tourism Workshop held last November.<\/p>\n\n<p>In this new edition, Ourense Vinis Terrae will continue to be positioned as a 100% professional, Galician and quality event, since only wineries attached to the different Denominations of Origin or Protected Geographical Indications of Galician wines and spirits will be able to participate as exhibitors. In this event, the promotion of the product will also go hand in hand with the promotion of the territory. The new format and the objectives of this room were decided this morning in the first virtual meeting of the advisory committee of Ourense Vinis Terrae 2021. Led by the deputy director of Expourense, Emma Gonz\u00e1lez, participated in this meeting: the territorial delegate of the Xunta de Galicia in Ourense, Gabriel Al\u00e9n; the vice president of the Provincial Council of Ourense, Rosendo Fern\u00e1ndez; the head of the AGACAL Agrifood Quality Promotion service, Mar\u00eda Jos\u00e9 Gonz\u00e1lez; the president of the Regulatory Council of the Denomination of Origin, Ribeiro, Juan Manuel casares; the president of CRDO Monterrei, Lara de la Silva; the president of CRDO Valdeorras, Jos\u00e9 Luis Garc\u00eda Pando; the general secretary of CRDO R\u00edas Baixas, Ram\u00f3n Huidobro; the representative of the CRDO Ribeira Sacra, Marta Vill\u00e9n; and the secretary of the CRIIGG og Galician Liqueurs ands Spirits, Carmen Otero.<\/p>\n\n<p>At this meeting, the potential markets of interest for Galician wine were selected, from which the importers who will participate in the next edition of Ourense Vinis Terrae will be selected.<\/p>\n\n<p>Expourense will once again become a business center that will facilitate direct contact between wineries and producers of liquor and brandy of the different Galician denominations, through appointments with national buyers and importers from different countries of the world, so that this In this way, the show becomes a forum for commercial and business exchange.<\/p>\n\nOurense Vinis Terrae, Sal\u00f3n do Vi\u00f1o e Licores Galegos de Calidade celebrar\u00e1 a s\u00faa 9\u00aa edici\u00f3n os d\u00edas 14 e 15 de xu\u00f1o de 2021 e farao reconvertido a evento h\u00edbrido entre presncial e virtual para adaptarse ao novo contexto provocado pola pandemia mundial. O obxectivo deste cambio de formato \u00e9 contribuir a diversificar as canles de venda das comercializaci\u00f3n das adegas garantindo a presenza posible de importadores nacionais ou internacionais que manter\u00e1n citas de negocio coas adegas galegas de xeito directo no recinto de Expourense ou ben de xeito virtual a trav\u00e9s da plataforma dixital que a organizaci\u00f3n po\u00f1er\u00e1 a disposici\u00f3n dos expositores. Este formato h\u00edbrido para as reuni\u00f3ns de negocio xa foi probado con \u00e9xito en acci\u00f3n profesionais organizadas con anterioridade por Expourense como foi o caso do Workshop de Turismo de Sa\u00fade e Benestar celebrado o pasado mes de novembro.<br\/>Nesta nova edici\u00f3n, Ourense Vinis Terrae seguir\u00e1 posicionado como un evento 100% profesional, galego e de calidade, xa que s\u00f3 poder\u00e1n participar como expositores adegas adscritas \u00e1s distintas Denominaci\u00f3ns de Orixe ou Indicaci\u00f3ns Xeogr\u00e1ficas Protexidas de vi\u00f1os e licores de Galicia. Neste evento ademais a promoci\u00f3n do produto ir\u00e1 parella \u00e1 promoci\u00f3n do territorio. O novo formato e os obxectivos deste sal\u00f3n foi decidido esta ma\u00f1\u00e1 na primeira reuni\u00f3n virtual do comit\u00e9 asesor de Ourense Vinis Terrae 2021. Dirixida pola directora adxunta de Expourense, Emma Gonz\u00e1lez, participaron nesta reuni\u00f3n: o delegado territorial da Xunta de Galicia en Ourense, Gabriel Al\u00e9n; o vicepresidente da Deputaci\u00f3n Provincial de Ourense, Rosendo Fern\u00e1ndez; a xefa do servizo de Promoci\u00f3n da Calidade Agroalimentaria AGACAL, Mar\u00eda Jos\u00e9 Gonz\u00e1lez; o presidente do Consello Regulador da Denominaci\u00f3n de Orixe, Ribeiro, Juan Manuel casares; a presidenta de CRDO Monterrei, Lara da Silva;\u00a0 o presidente de CRDO Valdeorras, Jos\u00e9 Luis Garc\u00eda Pando; o secretaria xeral de CRDO R\u00edas Baixas, Ram\u00f3n Huidobro; a representante do CRDO Ribeira Sacra, Marta Vill\u00e9n; e a secretaria do CRIIGG de Licores e Augardentes de Galicia, Carmen Otero.<br\/><br\/>Nesta reuni\u00f3n foron seleccionados os potenciais mercados de interese para o vi\u00f1o galego dentro dos cales se seleccionar\u00e1n aos importadores que participar\u00e1n na vindeira edici\u00f3n de Ourense Vinis Terrae.<br\/>Expourense converterase de novo nun centro de negocios que facilitar\u00e1 o contacto directo entre as adegas e produtores de licor e augardente das distintas denominaci\u00f3ns galegas, a trav\u00e9s de citas con compradores nacionais e importadores procedentes de distintos pa\u00edses do Mundo, para que deste xeito o sal\u00f3n se transforme nun foro de intercambio comercial e empresarial.\n","protected":false},"excerpt":{"rendered":"<p>The organizers of the 9th edition of the fair met virtually this morning to outline the actions that contribute to opening new marketing channels for wineries Ourense Vinis Terrae, Galician Quality Wine and Spirits Fair will celebrate its 9th edition on June 14 and 15, 2021 and will convert it into a hybrid event between [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - 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