Inorde promotes digital marketing in the wine sector in Ourense Vinis Terrae

The prestigious Master of Wine Sarah Jane Evans will lead a live tasting of the “Mencía” grape in the Monterrei, Ribeira Sacra and Valdeorras Denominations of Origin These activities are part of the European project Red Agriconect 4.0 that seeks digitization in the agro-industrial sector

With the aim of promoting digitization in the field of the wine sector in the promotion and commercialization phase, the Inorde promotes a training activity and a promotion activity, which will be integrated into the program of the IX edition of the Galician Wine and Liquor Show of Quality Ourense Vinis Terrae ”, scheduled for next June. These actions are carried out within the framework of the Red Agriconect 4.0 project, of which Inorde is a partner, and is co-financed by the European Regional Development Fund (ERDF) through the Interreg VA Spain – Portugal Program (POCTEP) 2014 – 2020. The The objective of this initiative is to promote the digitization of agro-industrial companies in the province by offering free training for managers and technicians.

Masterclass On the one hand, the Inorde will organize within the “Ourense Vinis Terrae” program a Masterclass by an international reference prescriber such as Sarah Jane Evans, Master of Wine. It is about generating good practice on the promotion of autochthonous varieties using digital communication tools, also focused on internationalization and promoting knowledge of our autochthonous varieties in markets of interest. This writer and journalist will lead a live tasting aimed at potential importers from 24 countries, and will focus on the “Mencía” grape variety in the Monterrei, Ribeira Sacra and Valdeorras Denominations of Origin. The conference will take place on June 9, at 4:00 p.m. Those interested in participating must register as professional visitors through the website. Sarah Jane Evans, Master of Wine, is one of the most prestigious wine journalists in the world. She is co-chair of the Decanter World Wine Awards. Winner of the Robert Mondavi Winery Award. Sherry’s certified educator, as a writer and consultant, she has, among others, the publication ‘I came from him north of Spain’. She spent a decade as associate editor of the BBC’s Good Food magazine and has a keen interest in encouraging consumers to develop their own confidence in tasting.

Training Day On the other hand, a training session is scheduled for wineries and wine producers on marketing through digital channels by the speaker Javier de Blanco, expert in Foreign Trade and Marketing. This activity, which will be developed in a hybrid format, is aimed at all the wineries in the province and will be integrated into “Ourense Vinis Terrae”. The objective of this conference is to convey to the attendees the benefits of designing a digital marketing strategy, addressing the different tools available (Social Networks, Videos, Web …), delving into the specificities for the wine industry, and analyzing the diversification of commercial channels. The event will be held on the morning of June 16 from 10 a.m. and registrations can be made through this website. These actions will be complemented with others that the Inorde is defining to also train in the implementation of digitalization in the field and thus contribute to the competitive transformation of the sector that faces important challenges such as adaptation to climate change and increase competitiveness in the global market.